Of all the senses, ‘visual’ is fundamental to Humans. When it is aided well, they can really remain in control, when it is poorly aided their progress is severely hampered. Visually rich software will be usually received well by most users.

We make sure that your sophisticated functionality underneath the ‘UI’ is communicated well. Which means that the functionality existing within a given usage scenario is always communicated intuitively so that users realize that there is really some cool stuff lying there to use!

There are two majors reasons for implementing visual consistency for your software.

1. Usability reasons
2. Brand identity reasons

Globalways handles both approaches. Brand identity oriented visual design is predominant within the web application area, where as pure usability oriented approach is required in client applications.

Globalways visual design or problem solving process starts with establishing a detailed breakdown of the production or 'client' requirements. The Visual Architect will discuss each aspect of the interaction design documentation with the director or client before exploring a variety of different approaches to find the best solution applicable. This may require a complex combination of styling and technical capability to achieve the end result.

The Visual Architect is responsible for devising all aspects of their Visual Interface realization and delivery at the end of the project. They have to ensure that all needed images and icons are available in the required format to the UI development teams.
They will also work towards compliance with visual safety regulations like ADA.